Archives for posts with tag: Communications Professional

I’m sitting in the airport, getting ready to go back to reality. It’s been almost a year since I wrote my first post. In that time span a lot has changed; my world has changed. I feel like it is time for a reintroduction.

I started off lucky. I was fortunate enough to get a college internship a year and a half ago at a Chapter of the U.S. Green Building Council. While the experience was great, it was the people I met during that time that I need to give thanks to, they showed me my potential.

The Executive Director of the Chapter, Jane Baxter Lynn, became a mentor to me. I would work hard, and that obviously earned her respect, but it was her passion and dedication that drove me to work harder, and be better. During my time there, I went from a college student to a communications professional. I learned the tools I needed to make it in this profession; hard work, dedication, and striving to keep things as simple as possible.

With my wings flapping, I jumped. I took my internship experience from USGBC and from my good friends at Greenlights, and aimed high. I had developed a pretty good skill set in online communications. I read blogs, tweeted, and began to understand the online landscape. With that experience, I felt it was time for more. I applied for a position at Edelman.

The first person I met at Edelman was Dave Levy. That is when I knew I was in the right place. Dave is a wealth of information, and he saw potential in me, and invited me to join Edelman’s internship program. I was extremely fortunate to become a part of a team that literally had awesome running through their veins. For as much as I learned in school, and in my two years of interning, I probably learned about twice that in the two months I interned at Edelman. That experience set me up for success; in October of this past year I was offered a full-time position,  working in Digital for Edelman.

All that has happened over the lifespan of this blog. And now, I can call myself a professional. As I have changed, so has this blog. It was once a sandbox for a college student to figure out the online space. Then it was an interactive resume for a graduate. And now, it is a sandbox once again. This time, however, it is the sandbox of a professional.

I often wonder what the new year will bring. What changes will I experience; what things will I learn. And so I leave with my one call to action: share. I want to learn about your experiences, and find out what you have learned.

Its time for me to catch my flight. I wish you safe travels and a happy new year.

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Have you ever heard of the metaphor “river of information?” Well when explaining what it is that I do to people who do not live for communications, I sort of run with this analogy.

Communication is made up of messages. Consider these like droplets of water within a river. There are several different ways that water travels, messages are no different. Messages go through cycles just like water; they are sent down a stream, received, and turned into feedback just like the water cycle.

So messages are like water in a river. There many different types of waterways within which water travels, messages are no different. There are so many different channels of communication out there; consider these like different waterways. There are some large waterways, like rivers, and there are some that are only tributaries that sprout from larger rivers. Communications channels are no different; there are large channels like the web, television, print. And there are tributaries that flow from these large channels of communication. For example, Twitter is a tributary of the web; much like the NY Times is a stream stemming from Print.

So that sets up my world, a world in which I am a navigator. I help organizations pour their messages into streams in a method that will best help that message be received well.

The cool thing is that this analogy can be extended further; my colleagues and I are all essentially navigators, but some are better at guiding certain streams and rivers than others.

I happen to be a fairly good captain of the digital sea; I have experience in online communications thus that is where I can best help an organization send its message. However because I have fundamental skills in navigating one communications channel, that skill can be applied to other communication channels. It also means that because I have experience sending one kind of message, that skill can be translated to a different type of message. For example, I have experience in email marketing to external groups, however that navigation skill can be applied to internal communications as well.

In my role, I do more than just keep an organization afloat.

This is the best possible way I can explain what it is that I do. And the irony is that my role is much like the role of any sea-captain; you don’t know the name of the captain of the Titanic, do you? But you remember the blunder that happened because of the captain. My role is similar because I help enhance the way an organization is remembered; the only difference is that in my role I strive to do more than just keep the organization afloat.

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