Did you watch the ads for the last presidential election? What about the most recent commercial for Apple or Target? If you did, you must have noticed that the messages being delivered to you were not about the product, the messages were about the story.

Everywhere we look we see stories being told and untold.

We live in a world of narratives. There is nothing more insatiable than a good storyline. Everywhere we look we see stories being told and untold. If you watch the World Cup you see all the drama unfold in a game, then during the commercial break, Nike remixes the drama in their own narrative driven commercial.

In our world a funny thing is happening, messages seem to be shortening, yet out crave for narratives seems to be increasing. How do these two trends become compatible? Everything we say has been twitterized; shortened to 140 characters or less. But we desire there to be more to every story we hear. We want the USA to win the World Cup because of such a dramatic tale already written; what a shame if they didn’t make it to the finals.

Everything has been twitterized; yet we desire there to be more and more depth to every story we hear.

I wonder how narratives will look in the next ten years. Will companies demonstrate their story effectively in two sentences? Will the next batch of Presidential Candidates explain their campaign positions in the length of a text?

I do not see how the best, most compelling narratives will survive the constriction they will have to receive in order to fit the demands of out  accelerating world.  I fear that we will eventually be left unquenched by shortened stories that lack the depth we desire. The curiosity is whether we will satiate our hunger for depth with more and more short messages, or if we will regenerate a desire for longer messages and discover a new outlet to receive them.

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