Here is my attempt to refute the biggest name in the social media game:

Pete had a wonderful article for CNN ( where he claimed that CES was being overlooked because of big releases by Apple and Google. While I have no quarrels with saying it may have been overlooked, I cannot understand why there were no claims that this CES was completely underestimated.

It seems that product reveals get leaked more and more these days and rightfully so, this takes some of the air out the sails of CES but it does not mean that products like the Skiff will not change the way we think of technology.

From tablets to e-readers to thin tv’s to the infamous see-through laptop (, this year’s CES will impact our usage of technology in way never seen before. There are going to be more product releases and more new applications for those releases than we have seen since the internet itself came to fruition in the nineties.

The theme for 2010 seems to be the reinvention of reading; with tablets and e-readers galore, the market is going to open up new ways to harness this technology like interactive magazines and more rapidly published books.

The reason this is so noteworthy is because the implication infers a revitalization in markets that appeared to be stagnating. An optimist could see this trend as a rebranding of the print newspaper or perhaps the reemergence of the journalism craft. While such claims are still too bold, the potential for the new technology being seen at CES offers more optimism for the job market than years prior and that is something that will not be overlooked when we view CES in hindsight.